About the Role

We’re looking for a Lifecycle Marketing Manager to take full ownership of CRM as a growth engine, driving performance across email, SMS, push, and in-app channels. This role is about more than just managing comms. You’ll be tasked with scaling CRM attributed revenue by 2 to 3x, using a mix of smart segmentation, data-driven experimentation, and high-impact creative.

You’ll work at the intersection of marketing, product, data, and clinical to launch and optimise campaigns that directly move the needle on core growth metrics: CVR, CAC, return rate, and LTV.

If you’re a growth marketer who thinks like a performance channel owner and knows how to use CRM to drive real commercial outcomes this role is for you.

What You’ll Do

Own and Scale CRM as a Growth Channel

• Take full ownership of Email, SMS, Push, and In-App as performance channels, not just comms.
• Design and execute high-impact campaigns that drive lead conversion, BT1s, reactivation, and retention.
• Build automated flows across the funnel (lead > test > treatment > repeat), with clear commercial goals attached.

Drive Measurable Growth

• Be directly responsible for 2–3x growth in CRM-attributed revenue over the next 12 months.
• Own and optimise KPIs including CVR, reactivation CAC, return rate, and LTV uplift across lifecycle stages.
• Run structured experiments with clear hypotheses, test velocity, and performance reviews baked in.

Use Data to Guide Strategy

• Leverage tools like Looker, Metabase, Mixpanel to segment audiences, track funnel performance, and identify growth opportunities.
• Use customer behaviour data to launch trigger-based campaigns that drive higher engagement and conversion.

Work Across Teams to Scale Impact

• Collaborate with Growth, Product, Clinical, and Creative to align campaigns with product launches, treatments, and seasonal promotions.
• Feed customer insights and performance learnings back into the broader growth strategy.

About You

Experience & Skills

• You’re a growth marketer first, with a track record of using owned channels (email, SMS, push) to drive measurable results across the funnel from lead conversion to reactivation.
• You know how to build and optimise experiments that move the needle on CVR, return rates, LTV, and CAC not just open rates.
• You’re data-led and comfortable pulling performance insights using tools like Looker, Metabase, or Mixpanel to inform strategy and iterate quickly.
• You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel.
• You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale what works across acquisition and retention.
• Bonus: You’ve worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand.