We are seeking a world-class Intrapreneur to join MANUAL and build the next category-defining wellness business from zero. This is a unique opportunity for a bold, commercially minded product builder to launch and grow a new health business in the UK.

As an EIR, you’ll operate as a founder-in-residence, with the freedom to shape a business end-to-end—from product concept to landing page to growth strategy. You’ll lead a small, nimble team of 1–2 people and build with speed, creativity, and a sharp eye for value creation. We’re especially looking for someone who combines strong analytical thinking with creative instincts, and has a well-developed sense of design and product taste.

This role is tailor-made for pure builders—people who love to experiment, get things live quickly, and iterate relentlessly. While strategic thinking is critical, this job is also about hands-on execution to deliver both growth and exceptional patient experiences.

What you'll do

Product-Market Fit & New Category Development

• Identify unmet customer needs and define a compelling and differentiated value proposition
• Define and validate the first version of the product and business model
• Build for scale while starting with scrappy, fast MVPs and clear metrics for success

Hands-On Building

• Design and launch customer-facing experiences, including landing pages, user flows, and funnels
• Define product concepts and MVP specs for the category launch
• Brief and shape creatives, copy, and brand to support conversion and retention
• Own all core assets required to go live—from positioning to pricing to customer experience

Growth Strategy & Execution

• Lead and execute the go-to-market strategy to acquire the first 10,000 patients
• Develop channels and tactics for acquisition, retention, and revenue generation
• Optimize the full funnel through rapid experimentation and iteration
• Use data and insights to make fast decisions and learn what works

Who you are

• 5+ years of experience (ideally with an entrepreneurial or founder-level role, or substantial entrepreneurial side projects)
• Proven ability to launch and grow a product or business from scratch
• A hands-on builder who thrives in ambiguity and moves fast
• Commercially minded with deep customer empathy
• Strong problem-solving and critical thinking skills
• Ability to create landing pages, define product specs, and shape growth initiatives
• A strategic thinker who also enjoys the grind of daily execution
• A strong balance of analytical skills and creative instincts, with a sharp sense of design and taste
• Ideally, send us examples of products you’ve launched—success is not required, but initiative and learning are key

What we offer

• Competitive salary (based on experience)
• Private medical insurance
• Generous stock option plan - you’ll share in the upside you help create
• Fitness & wellbeing benefit with Wellhub
• Lunch once per week in our offices
• Annual company retreat
• True ownership of your goals and business impact
• A mission-driven environment, focused on improving people’s health
• The opportunity to join one of the most promising scale-ups in wellness
• Hybrid work model from our London office

Why this role is special

This is not a theoretical strategy role—it’s for builders who want to ship, learn, and scale. If you're excited about creating from scratch, wearing multiple hats, and being the driving force behind a new business, this role gives you the platform, ownership, and support to do it.