Head of Content
We are looking for a visionary Head of Content to join our dynamic team! This is a pivotal role and will be responsible for overseeing all content-related activities, including social media, podcasts, UX copy, in-app educational content, and ad copy.
The ideal candidate will have a proven track record in creating compelling content, with a preference for experience in the health technology sector.
What you'll do
- Content Strategy: Develop and implement a comprehensive content strategy that aligns with our brand goals and engages our target audience.
- Social Media Management: Oversee the creation, scheduling, and management of content across all social media platforms to drive engagement and brand awareness.
- Podcast Production: Manage the production of our health-related podcasts, including topic selection, guest coordination, and promotional strategies.
- UX and In-App Copy: Collaborate with the UX/UI team to create intuitive, user-friendly copy for our apps, ensuring an educational and engaging user experience.
- Ad Copywriting: Craft compelling ad copy for various marketing campaigns to drive conversions and support our growth objectives.
- Long-Form Content: Produce medically credible, long-form content that establishes our brands as authoritative voices in the health tech space.
- Team Leadership: Build and lead a team of content creators, providing mentorship and fostering a collaborative, creative work environment.
- Analytics and Reporting: Track and analyze content performance, using data-driven insights to refine strategies and improve outcomes.
What we need from you
- Experience: Minimum 5 years of experience in content creation and strategy, preferably within the health technology or a related field.
- Proven Track Record: Demonstrable success in managing diverse content projects, including social media, podcasts, UX copy, and ad campaigns.
- Creativity and Innovation: Strong creative vision with the ability to develop unique content ideas that resonate with our audience.
- Leadership Skills: Experience leading and mentoring a team, with strong interpersonal and communication skills.
- Analytical Mindset: Proficiency in using analytics tools to measure content performance and inform strategy.
- Passion for Health Tech: Genuine interest in health technology and a commitment to creating content that educates and engages.
Other skills you may have
- Familiarity with SEO best practices, content management systems, and digital marketing tools.
- Previous experience working in the health technology sector is highly desirable.
What we offer
- Salary range of £85k - £100k, depending on experience
- Stock option plan
- Private healthcare plan
- Hybrid role based in London Bridge 3 days a week with lunch once a week
- £400 per year learning and development budget
- Wellness and gym benefit with Gympass
- Annual company retreat
- Cycle to work schem
- Electric car scheme
- 25 days annual leave plus bank holidays
- A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL
- Join in the early stages of one of the most promising scale-ups in the health & wellness space
- Department
- Marketing
- Locations
- London
- Remote status
- Hybrid
About MANUAL
We are destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.
Head of Content
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